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Midway Currents summer 2022

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GEICO Military has invested in USS Midway Museum’s mission to pro-actively engage its guests and create a fun and inspirational experience by sponsoring the ship’s self-guided general and family audio tours. Recorded in the voices of the sailors who served on Midway, the audio tours guide guests through Midway’s decks and spaces recounting what life at sea was like on board the longest serving aircraft carrier of the 20th century.

“GEICO has been proudly serving military personnel for more than 85 years. The USS Midway is an extension of our respect and support for the men and women who serve and have served our country. We are honored and proud to partner with the Midway team,” says Jay Snead, director, GEICO military affairs team.

The partnership delivers GEICO Military brand visibility through onboard tour stop signage and audio tour handset lanyards as well as a recorded introduction on both audio tours. As part of the partnership, Midway also introduced a tour stop telling the GEICO Military story and of their support for military families beginning in 1936.

GEICO Military also sponsors the three American For Disabilities (ADA) virtual video tour kiosks; one kiosk each on the flight deck, hangar deck, and 2nd deck. The authentic nature of a guest’s visit on board Midway can present access challenges for some individuals. 

The three kiosks use interactive video to tell the stories of Midway’s sick bay, engine room, officer country, island (bridge), Damage Control Central, and city at sea for those who have difficulty accessing those physical spaces on board. These engaging, interactive kiosks offer guests a menu of story options covering the specific experience. Each kiosk includes a large monitor and display board to familiarize guests with the on-screen content options.

According to Craig Fisher, Midway’s director of partnership marketing, GEICO Military’s support for Midway has grown over the past several years.

“From sponsorship of Midway’s patriotic-themed public special events and the Operation Frequent Wind exhibit to self-guided audio tours and virtual video tour kiosks, GEICO Military helps the museum tell the stories that help us appreciate the courage and sacrifice of those who serve,” said Craig.